Texas longhorn cattle for sale in Texas

Texas longhorn cattle prices: a review in 2024

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Texas longhorn cattle prices: A review of auction sale prices

 longhorns in texas

“How much do Texas Longhorn cattle cost?”

In general, this is possibly the most asked question in the longhorn industry and the most difficult to answer.

So much so that we have visited the subject of Texas longhorn cattle prices before…

2020 – Texas longhorn cattle cost HOW MUCH?

2021 – How much do Texas longhorns cost?

2022 – How do Texas Longhorn cattle compare with other breeds?

2023 – What is the value of Texas Longhorn cattle in 2023

longhorn calves at gvrlonghorns

“WHY the variation in Texas longhorn cattle prices?” you may wonder.

To clarify, the cost of Texas Longhorn Cattle is kind of like the cost of shoes. For example, you will pay around $19.9 million for a pair of Moon Star Shoes by Antonio Vietri with solid gold heels, 30 carats of diamonds and meteorite from Argentina. Clearly these ‘elite’ shoes are not the number one go to shoe for ranching Texas longhorn cattle in Texas.  A more practical option could start as low as $20 and range upwards from there. And, even if you look at a type of shoe like cowboy boots, for instance,  prices range considerably. As you know, there are all sorts of options of shoes for all sorts of prices, making average shoe prices difficult to estimate.

Coincidently, Texas Longhorn cattle prices are somewhat the same.

Texas longhorn cattle


Simply put, Texas longhorn prices vary.

  1. Texas longhorn cattle prices are not standardized.
  2. There is also no official guideline.

Furthermore, Texas Longhorn Cattle prices vary for other reasons too. 

  • Attributes. Texas Longhorns are assessed for many different attributes. Specifically, the length of their horns is a measurable and therefore objective criterion. Conformation is an example of a subjective criterion. A person will judge a subjective criteria  depending on his/her preferences.
  • Resourcefulness. Ranchers keep longhorns for many reasons, such as, for show and competition, for ag exemption, for beef production and/or for nostalgia. Following, a rancher’s objectives for purchasing longhorns in the first place will certainly influence how much of a budget to set aside. Prices are not consistent across the board ( CLICK HERE – for objectives of owning Texas longhorn cattle)
  • Appearance. No one longhorn is alike. Similarly, people’s preferences are not necessarily the same.
  • The Market. The economy, the weather, the beef market and the longhorn industry itself, influence prices.
  • Fashions and Trends. Just like shoe styles come in and out of fashion, so do longhorn looks and longhorn genetics. From time to time, certain genetics are sought after, over others.


texas longhorn cattle


Texas Longhorn Cattle prices: Available data

Despite the obvious variation in prices, Texas longhorn auctions are one way to determine their value.

Indeed, it’s necessary to bare in mind that these sales are not without their own influences.

  • QualityThe quality of the lots for sale directly influences the price a buyer will offer.
  • The Crowd. The auction environment itself, impacts prices. A well attended auction that attracts multiple, motivated buyers can keep the prices rolling, especially if there is interest in the same longhorn for sale.

The 2023 auction DATA

  • Prices ranged from $300.00 to  $360,000.00 for longhorns that sold on public auction in 2023.
  • We estimate that around 2000 Texas longhorns sold at Texas longhorn public auctions in 2023.
  • The majority of lots sold under the $10,000 mark. ( approximately 90%)
  •  234 Texas longhorn cows sold on auction for a price of $10,000 or above. (Texas Longhorn Trails, Jan 2024 ed.,P 13) 
  • According to TLBAA, the 234 group of Texas longhorn cows sold for a combined total of $7,006,700.00. (This is up from the year before where 190 longhorns sold for $10K or more for a combined total of $6,357,300.00)
  • 76% of these sales came from just 3 auctions (cash value = $5,347,050.00)
  • 10 sold for $100,000.00 or more  (cash value = $1,845,000.00)
  • Close to half, 45% of these 234 cows, sold between $10,000.00 to $20,000.00.
  • TLBAA member DATA
figures are courtesy of the TLBAA
  • In 2023, the TLBAA registered 7445 longhorns
  •  8625  transfers were processed through the system. (Texas Longhorn Breeders Ass. of America)
  • We assume that transfers are predominately longhorns that were sold

In effect,  auction sales comprised close to only a quarter of the Texas longhorn sales in 2023. Nonetheless, unlike private treaty sales, these prices are available for everyone to see. In addition, these values are the only price reference available publicly and therefore we feel they are worthy of analysis.


Winter Star – She was born in 2021 and is set to have her first calf quite soon.

Our methodology for analyzing Texas longhorn cattle prices

To be honest, the 2023 auction prices were variable to the extreme.

So, we focused on a couple of groups rather than all sales.

  • Following, we homed in on heifers born in 2021 ( around 2 years of age ) , as well as cows born in 2018,
  • As a side note: In 2020, we did a study on the sale prices of heifers born in 2018 ( at that time, these longhorns were around 2 years of age.)  This year we revisited that age group even though the longhorns themselves would not necessarily be the same ones that appeared in our original data.
  • In 2020, we looked at 6 auctions. This year we picked 5 of those 6 and added an additional 4.
  • To sum up, we analyzed price data from 9 auctions.


longhorn cow
GVR Dusty, DOB 06/06/2018, Her horns are in the 90’s

Our findings


1. For longhorn cows BORN IN 2018

  • Overall, 88 sale lots fell into our research window
  •  77 longhorns were sold, 11 of the 88 were passed/scratched
  • The total price value for these 88 lots = $1,208,650.00
  • Of interest, the three lowest prices were $550,$900 and $900
  • The three highest prices were $275,000,$130,000 and $54,000
  • The average with all values included = $13,734.65
  • The average with the three lowest prices and the three highest prices excluded = $9,113.41
  • In total, 27 of 88 lots sold ABOVE the average of $9,113.41 (about 30%)

texas longhorn cattle prices

  • Whereas, 63 of 88 lots sold BELOW the average of $9,113.41 (about 70%)
    • Within this  group $0.00 to $9,113.41See Graph B
      • 11 did not sell
      • 4 sold for less than $1000.00
      • 13 sold for between $1001.00 and $2000.00
      • 13 sold for between $2001.00 and $3000.00
      • 7 sold for between $3001.00 and $4000.00
      • 5 sold for between $4001.00 and $5000.00
      • 2 sold for between $5001.00 and $6000.00
      • 3 sold for between $6001.00 and $7000.00
      • 4 sold for between $7001.00 and $8000.00
      • 1 sold for between $8001.00 and $9113.41.



texas longhorn cattle prices

Disregarding the number of lots that were passed over and not sold, the data for sales ‘below the average’ points to a more realistic picture. In other words, GRAPH A is extremely variable, whilst GRAPH B is closer to a statistical normal distribution curve.



2. For longhorn cows BORN IN 2021

Trinket was born in 2021. She is the second generation born on our ranch expecting her first calf this year.
  • We analyzed 123 sale lots in this category.
  • Notably, of those 123 lots, 115 longhorns were sold and 8 were not sold/scratched
  • The three lowest prices were $300,$300 and $350
  • On the other extreme, the three highest prices were $95,000,$87,000 and $20,000
  • Overall, the total price value for the 123 lots = $1,028,910.00
  • The average with all values included = $8,365.12
  • Then average with the three lowest prices and the three highest prices excluded = $7,059.48
  • In total, 37 of 123 longhorns sold ABOVE the average of $7,059.48 ( approx. 30%)

texas longhorn cattle prices

  • 86 of 123 lots fell below the average of $7,059.48  (69.9%)
  • within the group $0.00 to $7059.48 – See Graph D
    • 8 did not sell
    • 15 sold for less than $1000.00
    • 19 sold for between $1001.00 and $2000.00
    • 15 sold for between $2001.00 and $3000.00
    • 13 sold for between $3001.00 and $4000.00
    • 6 sold for between $4001.00 and $5000.00
    • 6 sold for between $5001.00 and $6000.00
    • 4 sold for between $6001.00 and $7059.


texas longhorn cattle prices

Sales for longhorns born in 2021 followed a similar pattern to that of longhorns born in 2018. However, in this category the bell curve is even more pronounced and the median is more obvious, around $2000.00.

Consequently, more money was spent on 4 year olds as apposed to 2 year olds. This makes sense because a cow’s progeny is the best way to assess her productivity. 




Final thoughts on Texas longhorn cattle prices

It is true that auction prices make up a small percentage of total Texas longhorn sales in a year.  Although we do buy longhorns on auction from time to time, more often than not, we purchase our longhorns through private treaty.  Nonetheless, the auction results do offer insight into longhorn prices and an indication of the value some people place on them.



  • Almost all longhorns that sold for the highest prices on auction, sold with a Tip To Tip horn measurement (TTT) of 100″ or expectations thereof in the future.
  • On the contrary, not every longhorn with a wide TTT measurement realized the highest prices on auction leading us to assume that a wide TTT measurement is not be the only criterion for selling a longhorn within the highest price ranges.
  • Our analyses point to higher price averages when all sales, from the highest to the lowest prices, are considered. However, it’s important to note that 70% of  sales were below the average price.
  • The median range for registered longhorn heifers  appears to be between $2000 and $4000 on auction. The median is the middle value.
  • Since we included the most profitable sales in our data, we must mention the tendency for sales between $10,000 and $20,000. However, when we considered all auction sale prices across the board, this pattern was not as pronounced, especially for younger longhorns.
  • In essence, its all about buying the longhorns for the price you are prepared to pay. If you don’t, somebody else will.
  • Will you to sell your longhorn at the same price tag? As with art, there are no guarantees, so its best to stay within your budget.
longhorn cow at gvrlonghorns
Lady Godiva with her 20223 heifer calf, Bella Donna. Lady Godiva will be 16 in May this year. She is Dusty’s grand mother.

Incidentally, Bella Donna is for sale in our salebarn. Click here for or more information

To conclude

In summary, just like those Antonio Vietri shoes, there are buyers within the Texas longhorn industry that have no limit on their budget.  Moreover, coupled with aspirations to own the longest horned longhorns and these buyers will pay whatever it takes.  High prices most certainly have a positive impact on the longhorn industry. In fact, unlike the shoe market, the Texas longhorn industry is relatively small. Currently, the TLBAA estimates a membership of around 3500 members. So, following the principles of Supply and Demand, as horns are developed even longer, and as more long horn measurements saturate the genetic pool and the market,

the questions remains –

  • Will longhorn prices on the high end continue to increase?
  • On the other hand, will prices moderate?
  • Or will there be a swing to paying premium for the relatively few traditional Texas twisty longhorns that are fast becoming more and more difficult to come by?

We love to know your opinion. Please tell us, what do you think?

Quadrupeds of North America, J.J. Audubon,Viviparous, New York 1849 . – OH DEER! They still look the same as they did  almost 175 years ago. How ‘long’ have longhorns come since then?


Disclaimer: All material noted above is based on our hands- on experience as ranchers, as well as our observations of our own cattle over the years. We have done and continue to do extensive research in order to maintain our herd‘s optimum health. However, all opinions and statements made on our website are meant as guidelines only. In addition, we are not qualified statisticians/ veterinarians and urge you to consult a specialist with your concerns. We strive to publish the accurate information however in the unlikely event that an error is detected, please let us know.
Content of this blog belongs to GVR Longhorns LLC and may not be copied in any form. ©GVRlonghorns.com All rights reserved.









Join the Conversation


  1. GVR Ranch furnished the Dallas ISD Environmental Education with CV’s Pride. He is a beautiful addition to our program. CV is viewed anually by betwen 20,000 to 24,000 students. The students are informed about the contribution of the Longhorn to the early history of Texas. He is without a doubt the star of our program.
    Bob Gorman Ed.D
    Dallas ISD Environmental Education Center

    1. Hi Bob, back in 2020, when we first heard about the program you are involved in we were excited to contribute. We are thrilled that it worked out for everybody and especially for CV’s Pride. Thank you for taking such good care of him and for your comment, it really means a lot. And as always, we love receiving updates.

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